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Turn bored readers into buyers
Use this 2-minute tip to create IMAX theaters in their minds
Jason Eckerman
May 27, 2025
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Jason dropping in.
After a fun Memorial Day (and 39th birthday) weekend with my wife and the kiddos.
Don’t know if I’m any wiser after making another trip around the sun?
But I have learned a COUPLE of things worth sharing.
Like why some emails feel like they're just bouncing off your prospect's skull...
While others get DEVOURED like it's their last meal.
It’s a little secret I got from my favorite email copywriting course...
Your prospects need to SEE what you're saying.
Not just read it.
But actually experience your words in their mind.
Let me explain...
When you write emails that create MIND MOVIES...
You're basically hijacking your prospect's imagination.
And turning their brain into your own personal IMAX theater.
Instead of just TELLING them about features and benefits...
You're making them LIVE through specific moments.
Think about it...
When's the last time you got completely LOST in a good book?
Or found yourself binge-watching an entire season of some show?
(My wife and I are still catching up on Last of Us.)
That's because stories trigger something in our monkey brains.
We can't help but get sucked in.
And the cool thing is...
When you do this right in your emails...
Your prospects start experiencing your product or service BEFORE they buy.
They're not just reading about what you're selling...
They're FEELING it.
SEEING it.
LIVING it.
It's like giving them a FREE trial... inside their own head.
And the best part is that when they finally DO buy...
It feels like the most natural thing in the world.
Because in their mind... they've already experienced the transformation.
This is just one of the many insights Travis drops in Big Ticket Email Mojo...
(The same course he’s sold for up to 6K...)
But I’ve managed to twist Travis’s arm for ya.
That means as a member of the A-List…
You’ve got access to Big Ticket Email Mojo right now as part of your membership.
And you can get to work turning your words into mind movies right now.
Just hop over to the A-List Members Resource page and tap the link to get access.
If you haven’t upgraded yet…
And you wouldn’t mind more people binge-reading before they buy…
In Your Corner,
Jason
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