Turns textbook copy into diary confessions

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The problem with solving problems.

Jason here.

When I was working as a psychologist, I noticed something interesting...

My colleagues would often talk about the "problems."

Depression. Anxiety. Relationship issues.

Our 1,000+ page diagnostic manual, the DSM, didn’t help that either.

Because then we’d have consultation meetings about what TYPE of problem it was.

But that's not how our clients described what they were going through.

They'd say things like:

"I can't get out of bed in the morning..."

"My heart races every time I have to speak in meetings..."

"My partner treats me like a roommate. We hardly even talk as we pass each other in the hallways..."

See the difference?

People don't walk around thinking about their "problems."

They experience SYMPTOMS.

And this is something I think about a LOT when I write copy...

Because your clients and customers aren't thinking about "marketing problems" or "business problems."

They're experiencing specific symptoms:

"My Facebook ad relevance score is stuck at 3..."

"I stare at a blank screen for hours trying to write emails..."

"Every time I check my Aweber analytics, my open rates are dropping..."

These are the things that keep them up at night.

The tangible frustrations they can't shake.

The specific moments that make them want to punch their laptop.

And when you speak to these SYMPTOMS instead of abstract problems…

Or explaining the diagnosis…

Your prospects start feeling SEEN.

Because you're describing their exact experience...

Not some vague, clinical diagnosis of their situation.

This is why symptomatic marketing converts like crazy.

It's not about pointing out problems...

It's acknowledging the specific symptoms your prospects are experiencing RIGHT NOW.

And it’s the reason my subject lines with the highest open rates describe SYMPTOMS.

Travis does this better than anybody I’ve met…

Pointing out symptoms that make prospects feel like he’s reading their journal…

He’s laid it all out step-by-step inside his Big Ticket Email Mojo course...

(Which he’s sold for up to 6K in the past...)

But as an A-lister, you already have access to this training.

Just click here for the A-List Member Resources page if you haven’t gotten access already.

If you haven’t already upgraded to the A-List…

===> Upgrade to the A-List and get access to BETM on me

In Your Corner,

Jason