How I accidentally made 20X more money writing worse copy
And if you're a copywriter, READ THIS PRONTO!
Most marketers play golf blindfolded...
Would you try to sell a lion a vacation?
Because they don't name sandwiches after the sauce...
The mayo mistake most marketers make
How to stop making prospects gag on your offers
Why rushing to sell feels desperate
Like being the 47th flavor of vanilla
Stop confusing your customers
Put down the thesaurus and nobody gets hurt
It's like adding ranch dressing to your coffee
