Why "need more customers" kills conversion rates...
No “buy now” button, but still begging to buy
How Travis sells $2k to $60k offers with nothing but a Google Doc...
Your brain's built-in sales generator
Size doesn't matter (in email marketing)
Join the A-List as a Founding Member [Check the P.S.]
The tiny pivot creating 5-10x deals
Be Like Netflix. Don't Be Like Blockbuster.
The anti-hype case for landing better deals
The Uno Reverse way to $10k clients
The real reason clients treat copywriters like dirt