and going from $100 per email to $1000s per email
starts cashflow gushers
And what casino owners know that copywriters forget
(100% true, mostly)
like practicing turning the steering wheel in the driveway
Michelangelo and Warren Buffett can't BOTH be wrong...
When you're doing all the right things...
Here's what a sales letter "skeleton" actually looks like...
Here's how I use "Control Mapping" for ads, emails, and sales letters