Be Like Netflix. Don't Be Like Blockbuster.
The anti-hype case for landing better deals
The Uno Reverse way to $10k clients
The real reason clients treat copywriters like dirt
How I accidentally made 20X more money writing worse copy
And if you're a copywriter, READ THIS PRONTO!
Most marketers play golf blindfolded...
Would you try to sell a lion a vacation?
Because they don't name sandwiches after the sauce...
The mayo mistake most marketers make
How to stop making prospects gag on your offers
Why rushing to sell feels desperate
